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Home Woo Wow Win Thomas A Stewart and Patricia O’Connell are coauthors of the bestselling book Woo Wow and Win Service Design Strategy and the Art of Customer Delight Drawing on their experience as management experts thought leaders and journalists Tom and Patricia offer groundbreaking insights that will help your company create memorable differentiating customer experiences that boost reputation customer satisfaction and the bottom line Woo Wow and Win Service Design Strategy and the Art To delight your customers—to woo wow and win them—you must design your service to create memorable empathetic experiences that meet their expectations and advance your strategy In Woo Wow and Win bestselling authors and business experts Thomas A Stewart and Patricia O’Connell reveal the importance of service design for your company They offer services businesses clear practical strategies for designing and delivering great customer experiences—a distinctly different Woo Wow and Win Service Design Strategy and the Art Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy not about acceding to customer dictates Woo Wow and Win teaches you how to create Ahhh moments when the customer makes a positive judgment and to avoid Ow moments—when you lose a sale or worse customer trust Woo Wow and Win Designing a Captivating Customer In the book Woo Wow and Win Service Design Strategy and the Art of Customer Delight authors Thomas A Stewart and Patricia O’Connell show businesses how they can give customers positive “Ahhh” moments instead of negative “Ow” experiences — all of which lead to “Aha” realizations by management Full version Woo Wow and Win Service Design Strategy Full version Woo Wow and Win Service Design Strategy and the Art of Customer Delight For Woo Wow and Win Service Design Strategy and the Art Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy not about acceding to customer dictates Woo Wow and Win teaches you how to create Ahhh moments when the customer makes a positive judgment and to avoid Ow moments—when you lose a sale or worse customer trust Woo Wow and Win Thomas A Stewart Hardcover Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy not about acceding to customer dictates Woo Wow and Win teaches you how to create Ahhh moments when the customer makes a positive judgment and to avoid Ow moments—when you lose a sale or worse customer trust Book Woo Wow Win Thomas A Stewart and Patricia O’Connell are coauthors of the bestselling book Woo Wow and Win Service Design Strategy and the Art of Customer Delight Drawing on their combined experience as management experts thought leaders and journalists Tom and Patricia offer groundbreaking insights into how companies create memorable differentiating customer experiences that boost reputation customer satisfaction and the bottom line The art of customer delight Adapted from Woo Wow and Win Service Design Strategy and the Art of Customer Delight by Thomas A Stewart and Patricia O’Connell Harper Business 2016 shares PDF